http://www.karenpurves.com Exploring marketing effectiveness in conversations Tue, 09 Feb 2010 10:09:03 +0000 http://backend.userland.com/rss092 en People ask me this question all the time as if there is a magic bullet that once found, will shower the recipient with riches. And, I will burst that bubble by saying there is no magic bullet. Really, as with all marketing, which platform is best for what you want to ... http://www.karenpurves.com/2010/02/social-networking-site-to-use/ There’s so much about now on Twitter that it seems to have spawned a whole industry. How to post advice - There’s tweetiquette, the latest post by Lisa Barone offers a concise list that’s practical and full of common sense. Business Building Advice -  There are marketing consultants saying that you have ... http://www.karenpurves.com/2010/02/twitter-guidance/ In the past, we considered opening hours to be the same as office hours. But that was before the internet! Having a website means you can be open for business 24-7. So, are you? Many websites appealing to other businesses are little more than brochures with the usual “contact us” for ... http://www.karenpurves.com/2010/02/is-your-website-working-for-you/ Whenever the market is tough, getting a steady stream of prospects to become clients and referring to you is more complex. It takes more time and I always refer to this as kissing lots of frogs to find your prince! But, in the world where time is at a premium, marketing ... http://www.karenpurves.com/2010/01/why-have-lead-magnets/ What’s your differentiator? Marketers bang on about Differentiation Your USP What makes you different But, how many explain how to do it? Finding your USP (unique selling proposition), to some, is a dark art, but it needn’t be! Having read this article you will have clarity and steps to sharpen your USP and, keep it sharp. To ... http://www.karenpurves.com/2010/01/secrets-for-defining-your-usp-or-differentiation/ Wishing all readers and visitors a wonderful 2010 In business, we sometimes forget just to sit back and take in the moment that we are all connected and all want the best the best value the best clients the best advice the best reputation the best conversions of prospects to clients in receiving as well as giving. [youtube]http://www.youtube.com/watch?v=mObouU6xacs[/youtube] What ... http://www.karenpurves.com/2010/01/happy-new-year/ You know what they say about making things happen, you first have to decide w3hat to do, write them down and then tell people your intention. Well, here are my resolutions, yes I know its a couple of days early, but.... Keep to having three critical thinking slots in my diary on ... http://www.karenpurves.com/2009/12/my-new-year-resolutions/ Before we get into 2010, let’s review what the Have More Clients predictions were for 2009: Prediction 1:  Get a Twitter Account Well, it was said that Twitter was a “phenomenon that is set to take the world by storm” was accurate. What wasn’t really understood a year, just how the storm ... http://www.karenpurves.com/2009/12/must-dos-for-2010/ People can be forgiven to push one activity into lots of different channels eg  Facebook and Linkedin to name two. After all, it’s only for a very few that marketing is a full time occupation. But, is Twitter the driver for all applications? I say No. For the simple reason that Twitter ... http://www.karenpurves.com/2009/12/is-twitter-a-driver-or-receiver-stream/ Here's a short video from the MaxWeb programme taking you through how to recommend people in your network. Its only 4 minutes and is an "over the shoulder" episode where I make a recommendation to someone in my network. [youtube]http://www.youtube.com/watch?v=gP8JEPuY3zA[/youtube] What other videos would you like? http://www.karenpurves.com/2009/12/making-a-recommendation-on-linkedin/