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	<title>Karen Purves</title>
	<link>http://www.karenpurves.com</link>
	<description>Exploring marketing effectiveness in conversations</description>
	<lastBuildDate>Tue, 15 Jun 2010 09:08:05 +0000</lastBuildDate>
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		<title>Measuring Marketing: 5 Easy Performance Metrics</title>
		<description><![CDATA[Performance Metrics for Marketing has never been so easy. this post, Karen Purves shows the five simplest tools for measuring the marketing effectiveness.]]></description>
		<link>http://www.karenpurves.com/2010/06/measuring-marketing-5-easy-performance-metrics/</link>
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		<title>Is there a business in selling content?</title>
		<description><![CDATA[Whilst surfing the Answers section of LinkedIn, I spotted this question:

I&#8217;m sure we all heart &#8216;content is king&#8217;
But is it? If the major content sites expect you to upload for free and other sites expect you to wait for ad revenues, then it doesn&#8217;t sound like it does much good for content providers. The Wall [...]]]></description>
		<link>http://www.karenpurves.com/2010/06/is-there-a-business-in-selling-content/</link>
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		<title>Benchmark your Twitter Activity</title>
		<description><![CDATA[Using findings from the survey of 5,000 marketers, benchmark your activity with the average activity from the report]]></description>
		<link>http://www.karenpurves.com/2010/06/benchmark-your-twitter-activity/</link>
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		<title>Boosting Credibility: 6 ways to learn more about your market</title>
		<description><![CDATA[Marketing is about your market and there's no way to fudge it and be effective. With these six ways to match your offering to the market, you will be head and shoulders beyond your competitors]]></description>
		<link>http://www.karenpurves.com/2010/05/boostin-credibility/</link>
			</item>
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		<title>Social Networking Burnout &#8211; is this you?</title>
		<description><![CDATA[Overwhelmed with the amount of information and time required with social networking? then add your comments about how you've changed your approach to survive and have a life!]]></description>
		<link>http://www.karenpurves.com/2010/04/social-networking-burnout/</link>
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		<title>Email- the Basics</title>
		<description><![CDATA[Email is central to modern marketing and combined with your website becomes a surefire method to improve profitability. This is the first in the email marketing series, add your comments and get your questions answered]]></description>
		<link>http://www.karenpurves.com/2010/04/email-the-basics/</link>
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		<title>Small Business Networking: Are you making the most of it?</title>
		<description><![CDATA[Business Networking has changed out of all recognition in the past few years. Yet, have our skills and practices kept up to date? In this post, there are fie simple actions you can do today to increase the effectiveness of your social networking]]></description>
		<link>http://www.karenpurves.com/2010/04/small-business-networking/</link>
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		<title>Answers relating to Lead Magnets</title>
		<description><![CDATA[Answers to how do lead magnets being in sales and Lead Magents in realtions to squeeze pages are two questions answered in this post]]></description>
		<link>http://www.karenpurves.com/2010/03/answers-relating-to-lead-magnets/</link>
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		<title>Make Lead Magnets Work in Four Easy Steps?</title>
		<description><![CDATA[Lead Magnets are taking over from the email newsletter as a way of gaining interest from prospects. The best Lead Magnets give valuable information to prospects so the “Know, Like &#038; Trust” in Relationship &#038; Social Marketing is created quickly and effectively.]]></description>
		<link>http://www.karenpurves.com/2010/03/make-lead-magnets-work-in-four-easy-steps/</link>
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		<title>Growing with Referrals</title>
		<description><![CDATA[Growing your business without any marketing is the holy grail of many small business owners and it is possible but create a system to make it work even better.]]></description>
		<link>http://www.karenpurves.com/2010/03/growing-with-referrals/</link>
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