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	<title>Comments for Karen Purves</title>
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	<link>http://www.karenpurves.com</link>
	<description>Exploring marketing effectiveness in conversations</description>
	<lastBuildDate>Fri, 12 Feb 2010 18:57:56 -0700</lastBuildDate>
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		<title>Comment on Which Social Networking Site is best? by Karen</title>
		<link>http://www.karenpurves.com/2010/02/social-networking-site-to-use/comment-page-1/#comment-117</link>
		<dc:creator>Karen</dc:creator>
		<pubDate>Fri, 12 Feb 2010 18:57:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.karenpurves.com/?p=189#comment-117</guid>
		<description>Xing is a mystery to me too! I have asked a mutual contact to show me the way!

I am not a fan of Ecademy. I was a member in 2004-6 but it is of limited value to me.

Social Networking is about participating and if there topics of conversation are stimulating then you&#039;ll grow a strong fan base.</description>
		<content:encoded><![CDATA[<p>Xing is a mystery to me too! I have asked a mutual contact to show me the way!</p>
<p>I am not a fan of Ecademy. I was a member in 2004-6 but it is of limited value to me.</p>
<p>Social Networking is about participating and if there topics of conversation are stimulating then you&#8217;ll grow a strong fan base.</p>
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		<title>Comment on Which Social Networking Site is best? by Nils Montan</title>
		<link>http://www.karenpurves.com/2010/02/social-networking-site-to-use/comment-page-1/#comment-116</link>
		<dc:creator>Nils Montan</dc:creator>
		<pubDate>Fri, 12 Feb 2010 14:25:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.karenpurves.com/?p=189#comment-116</guid>
		<description>Thanks Karen for this post.

I use LinkedIn, Facebook and Twitter, plus my blogs on my own ning sites, IPAlly and Law and Social Networking.

I have accounts on XING, ecademy, Plaxo and Bebo and for the life of me can&#039;t tell you why I bother.

If someone can give me some tips on XING and ecademy I would really appreciate it.

Nils</description>
		<content:encoded><![CDATA[<p>Thanks Karen for this post.</p>
<p>I use LinkedIn, Facebook and Twitter, plus my blogs on my own ning sites, IPAlly and Law and Social Networking.</p>
<p>I have accounts on XING, ecademy, Plaxo and Bebo and for the life of me can&#8217;t tell you why I bother.</p>
<p>If someone can give me some tips on XING and ecademy I would really appreciate it.</p>
<p>Nils</p>
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		<title>Comment on Which Social Networking Site is best? by Tweets that mention Which Social Networking Site is best? &#124; Karen Purves -- Topsy.com</title>
		<link>http://www.karenpurves.com/2010/02/social-networking-site-to-use/comment-page-1/#comment-115</link>
		<dc:creator>Tweets that mention Which Social Networking Site is best? &#124; Karen Purves -- Topsy.com</dc:creator>
		<pubDate>Tue, 09 Feb 2010 13:56:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.karenpurves.com/?p=189#comment-115</guid>
		<description>[...] This post was mentioned on Twitter by karen purves, karen purves and Jacqueline Henderson, Karen Purves. Karen Purves said: Which Social Networking Site is best? http://goo.gl/fb/SWSd [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by karen purves, karen purves and Jacqueline Henderson, Karen Purves. Karen Purves said: Which Social Networking Site is best? <a href="http://goo.gl/fb/SWSd" rel="nofollow">http://goo.gl/fb/SWSd</a> [...]</p>
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		<title>Comment on Why have Lead Magnets? by Tweets that mention Why have Lead Magnets? &#124; Karen Purves -- Topsy.com</title>
		<link>http://www.karenpurves.com/2010/01/why-have-lead-magnets/comment-page-1/#comment-114</link>
		<dc:creator>Tweets that mention Why have Lead Magnets? &#124; Karen Purves -- Topsy.com</dc:creator>
		<pubDate>Tue, 26 Jan 2010 20:17:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.karenpurves.com/?p=174#comment-114</guid>
		<description>[...] This post was mentioned on Twitter by karen purves, Karen Purves. Karen Purves said: Why have Lead Magnets? http://goo.gl/fb/hY1Z [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by karen purves, Karen Purves. Karen Purves said: Why have Lead Magnets? <a href="http://goo.gl/fb/hY1Z" rel="nofollow">http://goo.gl/fb/hY1Z</a> [...]</p>
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		<title>Comment on Secrets for defining your USP or differentiation by Urs E. Gattiker  @ComMetrics</title>
		<link>http://www.karenpurves.com/2010/01/secrets-for-defining-your-usp-or-differentiation/comment-page-1/#comment-113</link>
		<dc:creator>Urs E. Gattiker  @ComMetrics</dc:creator>
		<pubDate>Fri, 15 Jan 2010 10:41:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.karenpurves.com/?p=168#comment-113</guid>
		<description>Karen

I just came across this post and while I know about Unique Selling Proposition, I needed a reminder.  I thank you for getting it in such a nice way.

I approached to get a unified message. 

1. 1. Focus on a specialty - don&#039;t try to be all things to all people.
2. The ability to clearly articulate what the specialty is  - benchmark smarter. Perform better (or 30 seconds pitch - one sentence explanation). 
3. Consistency delivering this well-articulated message both online and offline - not a good idea to say one thing on Twitter, and another thing at a Rotary club meeting or on your Facebook page. 

When I read your blog post and my comment points I get reminded of this tweet I sent out:

==&gt;  People don&#039;t buy products and services, they buy solutions to problems.

Hence, the USP has to help solve a problem for your customers.  Sometimes easier said than done.

Thanks for this post.

Urs
My.ComMetrics.com - benchmark your blog - improve performance</description>
		<content:encoded><![CDATA[<p>Karen</p>
<p>I just came across this post and while I know about Unique Selling Proposition, I needed a reminder.  I thank you for getting it in such a nice way.</p>
<p>I approached to get a unified message. </p>
<p>1. 1. Focus on a specialty &#8211; don&#8217;t try to be all things to all people.<br />
2. The ability to clearly articulate what the specialty is  &#8211; benchmark smarter. Perform better (or 30 seconds pitch &#8211; one sentence explanation).<br />
3. Consistency delivering this well-articulated message both online and offline &#8211; not a good idea to say one thing on Twitter, and another thing at a Rotary club meeting or on your Facebook page. </p>
<p>When I read your blog post and my comment points I get reminded of this tweet I sent out:</p>
<p>==&gt;  People don&#8217;t buy products and services, they buy solutions to problems.</p>
<p>Hence, the USP has to help solve a problem for your customers.  Sometimes easier said than done.</p>
<p>Thanks for this post.</p>
<p>Urs<br />
My.ComMetrics.com &#8211; benchmark your blog &#8211; improve performance</p>
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		<title>Comment on My New Year Resolutions by Vera</title>
		<link>http://www.karenpurves.com/2009/12/my-new-year-resolutions/comment-page-1/#comment-112</link>
		<dc:creator>Vera</dc:creator>
		<pubDate>Mon, 11 Jan 2010 13:14:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.karenpurves.com/?p=162#comment-112</guid>
		<description>New year resolutions:

To become more efficient at organising my finances onto spreadsheets as per training from http://bit.ly/C8ZKj

Take action on the mentoring I have been given from ebooks and  videos and from Karen

To help more people save money on their gas, electric, phone, broadband and shopping:http://bit.ly/GST6n</description>
		<content:encoded><![CDATA[<p>New year resolutions:</p>
<p>To become more efficient at organising my finances onto spreadsheets as per training from <a href="http://bit.ly/C8ZKj" rel="nofollow">http://bit.ly/C8ZKj</a></p>
<p>Take action on the mentoring I have been given from ebooks and  videos and from Karen</p>
<p>To help more people save money on their gas, electric, phone, broadband and shopping:http://bit.ly/GST6n</p>
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		<title>Comment on Secrets for defining your USP or differentiation by uberVU - social comments</title>
		<link>http://www.karenpurves.com/2010/01/secrets-for-defining-your-usp-or-differentiation/comment-page-1/#comment-111</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Mon, 11 Jan 2010 10:07:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.karenpurves.com/?p=168#comment-111</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by havemoreclients: Secrets for defining your USP or differentiation http://goo.gl/fb/7yZW...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by havemoreclients: Secrets for defining your USP or differentiation <a href="http://goo.gl/fb/7yZW..." rel="nofollow">http://goo.gl/fb/7yZW&#8230;</a></p>
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		<title>Comment on Marketing Must Do&#8217;s for 2010 by MarketingMoment &#187; Blog Archive &#187; Marketing Must-Dos for 2010</title>
		<link>http://www.karenpurves.com/2009/12/must-dos-for-2010/comment-page-1/#comment-110</link>
		<dc:creator>MarketingMoment &#187; Blog Archive &#187; Marketing Must-Dos for 2010</dc:creator>
		<pubDate>Mon, 04 Jan 2010 15:15:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.karenpurves.com/?p=157#comment-110</guid>
		<description>[...] and marketer Karen Purves has published a fantastic post on 2010 predictions.You can read it here.I&#8217;d like to add just one (to keep the list short and simple): transparency. Marketing has [...]</description>
		<content:encoded><![CDATA[<p>[...] and marketer Karen Purves has published a fantastic post on 2010 predictions.You can read it here.I&#8217;d like to add just one (to keep the list short and simple): transparency. Marketing has [...]</p>
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		<title>Comment on Marketing Must Do&#8217;s for 2010 by Tracey Dooley</title>
		<link>http://www.karenpurves.com/2009/12/must-dos-for-2010/comment-page-1/#comment-109</link>
		<dc:creator>Tracey Dooley</dc:creator>
		<pubDate>Mon, 04 Jan 2010 14:16:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.karenpurves.com/?p=157#comment-109</guid>
		<description>A great post, thanks, Karen.

If I can add one ... transparency. Marketing has been shifting away from hype to authenticity and I think being more transparent or as upfront and genuine as you can as a marketer will be key to doing business in 2010.

Cheers, and a Happy New Year to you!</description>
		<content:encoded><![CDATA[<p>A great post, thanks, Karen.</p>
<p>If I can add one &#8230; transparency. Marketing has been shifting away from hype to authenticity and I think being more transparent or as upfront and genuine as you can as a marketer will be key to doing business in 2010.</p>
<p>Cheers, and a Happy New Year to you!</p>
]]></content:encoded>
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		<title>Comment on Marketing Must Do&#8217;s for 2010 by Zoe Dawes</title>
		<link>http://www.karenpurves.com/2009/12/must-dos-for-2010/comment-page-1/#comment-108</link>
		<dc:creator>Zoe Dawes</dc:creator>
		<pubDate>Mon, 04 Jan 2010 09:59:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.karenpurves.com/?p=157#comment-108</guid>
		<description>Helpful, clear and concise - thanks Karen.</description>
		<content:encoded><![CDATA[<p>Helpful, clear and concise &#8211; thanks Karen.</p>
]]></content:encoded>
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