Its only 4 minutes and is an “over the shoulder” episode where I make a recommendation to someone in my network.

Click here to view the embedded video.

What other videos would you like?

As the material we can cover becomes more complex, being able to explain them in  a video is the ideal!

Click here to view the embedded video.

It only takes 5 minutes and is really for the person who is new to this site.

Click here to view the embedded video.

Let me  know your comments on this video – was it too basic?

Oh, and please add to the list… it can’t be complete

1. Leave some things out on your post so people can add to your list or ponderings
2. Be sure to thank everyone who leaves you a comment so they feel welcomed and will spread the word
3. Try to keep some balance on the comments left. Having a list of argumentative and negative ones may scare off others
4. Respond publically to comments made so new readers can see that you are engaging in the process
5. Make it easy to comment. Let your readers just hit the return key. If you create a barrier by asking them to sign in, they will probably leave it
6. Create new content so people can see something of you rather than just a rehash or what’s already out there!
7. Post in the positive. Negative posts make you seem scary
8. Your final sentence or question makes it easy for people to respond
9. What about reasons 9, 10 and beyond….?

Here’s the risk, will there be any comments…lol

But, what’s really going on?

On one hand we have the technology developing and bring applications that enable people to communicate differently. Is technology driving the cultural changes or merely a catalyst?

Social Media hasn’t just arrived but has emerged over a 20 year period and, don’t just take my word for it – the technology evolution is discussed here.

There is another shift that’s been happening alongside this. It’s the shift in marketing from pushing your messages out there to demonstrating your leadership through content.  And, this is affecting all companies – global, local, large, small. No one is immune!

People are changing the way they consume television, newspapers, books, how they keep in touch with friends….and, there’s the blurring of the business with the social. All these things have an impact on how people choose to make purchases.

Take a listen to this audio prepared for subscribers of MaxWeb on how technology, society and marketing created now!

So, instead of pushing sales messages, you market through information. Enter – Content Marketing. The concept has been around for a while with the white paper, conference papers, the ebook, the book – but, with the technology the ways content can be produced is booming.

Now, that’s great news for everyone, for you can cost effectively deliver material in different formats and Junta42 gives 42 ways. The big advantage of this is that your prospects and clients are receiving the material in the format that best suits them.

So, you know the different formats and that social media is here to stay, what will you say? And, from working with clients and our own marketing, this can be the most tricky aspect.

It’s not necessarily what you find of interest that your market will find of interest.

Content Marketing is about knowing what will appeal to your market and where you want to lead them and how they will get there.

What’s  a real issue with content marketing is setting up a system that will enable you, your business to effectively lead people through your content to buy from you and have an ongoing relationship without flagging in your material.

I know there are pundits out there that say, don’t wait just do it! And, I can see where they are coming from. But, from our own experience, it is better to gather, trial, create your content strategy and system and then go live!

Please remember social media marketing is in addition to what you do offline unless your market is completely online.

Let me know what your experience of content marketing has been.

So, what? Well, social media marketing isn’t quite as easy as it would first appear. There’s a shift from sales messages to marketing through content. Even though content is what businesses have in huge quantities – understanding what are the gems that entices interest and which are kept for paid services causes some consternation. Also,  the old adage of familiarity breeds contempt comes to mind.

Familiarity means what we take for granted as common sense can be the very things that others struggle with. Ah, content, so easy yet so hard!

What’s been a struggle with the development of the programme is not the content but making sure it can be delivered using social media tools…Now that has been tricky at times.

As with everything we do at havemoreclients.com, this will be shared with people on the programme so, they too, can have programmes like this easily and efficiently.

So, there’s a collective Ah! at the office today – we’ve done it!