Is Your Website working for YOU?
Posted on 02 February 2010
In the past, we considered opening hours to be the same as office hours. But that was before the internet! Having a website means you can be open for business 24-7. So, are you?
Many websites appealing to other businesses are little more than brochures with the usual “contact us” for more information. And, even if you do fill in the box, how many times do you receive a response? I am always surprised when I take the time to give all the information for the company to contact me so I can become a customer or clients, yet there is no response… what a lost opportunity!
Most people though just click away if they can’t find the information they want… another lost opportunity!
Studies show that people only scan online text.
So, if you have complex topics, an alternative to giving information via the web page is required. That means considering documents in PDF format, audio and videos or a combination. You aim is to help people with their decision making process in finding the best solution for their problem. You want to build trust that you have the depth, the expertise and can provide solutions to suit the client.
Before your visitors access your material, you can ask for their details. The amount of details depends upon your market and where they are meeting you.
Ask for too much and they will go away or give you incorrect information. Either way, you lose.
The benefit of having information on your website is so you can follow up with additional information building up that all important trust. By adding details of your report, audio or video with a sign up box, you are now open for business when people stop by.
This also works for pre-paid services. The first time you know someone has visited is when you receive an email informing you that you have new funds. Isn’t that where you want to be?
To find out more about having a website that works for you, register for the F R E E teleseminar on Lead Magnets, 10th February 2010 at 7pm GMT and 2pm EST
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