Karen Purves

Exploring marketing effectiveness in conversations

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  • Measuring Marketing: 5 Easy Performance Metrics June 15, 2010
    Performance Metrics for Marketing has never been so easy. this post, Karen Purves shows the five simplest tools for measuring the marketing effectiveness. […]
    Karen
  • Is there a business in selling content? June 8, 2010
    Whilst surfing the Answers section of LinkedIn, I spotted this question: I’m sure we all heart ‘content is king’ But is it? If the major content sites expect you to upload for free and other sites expect you to wait for ad revenues, then it doesn’t sound like it does much good for content providers. The Wall [...] […]
    Karen
  • Benchmark your Twitter Activity June 7, 2010
    Using findings from the survey of 5,000 marketers, benchmark your activity with the average activity from the report […]
    Karen

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