Social Media Trainers – 5 criteria to choose the best one for you

Posted on 26 May 2009

With Social Media being the thing of the moment, all of a sudden the world is awash with experts. So, here’s the criteria for helping you to distinguish between the wannabes and the people who may be able to deliver results.

Social Media is about content
Check their website and/or do a google search for the content they’ve produced. The content can be white papers, ebooks, audio, videos and articles. How does their website, blogs, profiles reflect their social media expertise?
When did they start using social media?
For twitter you can see this from their profile in Tweetdeck. If you can’t see it for other sites, contact them and ask them for their credentials. Or, just look at their linkedin profile.
What success have they had in social media?
It’s easy to talk about it but to make sure you getting a proven system, ask them what they’ve delivered
Does their offering just revolve around the mechanics of the different sites and media? Make sure it covers how to do content led marketing as well as how to use the different media.
What is their background?
Look at the various profiles. Linkedin is a good one as it shows a more professional picture than some of the others. Make sure the person has lots of experience in your area and check whether their web presence is something you would like your company to have.

Each element is important and together will give you the piece of mind to take part in any training.

You want to learn from people who are doing it – have a system for doing it for their business and with clients.

You owe it yourself to build the business you know is inside you without going down too many rat holes!